The world has many social media apps. Instagram is the most popular, with over two hundred million active users and more than a quarter of UK internet users using the app daily. Snapchat, a younger competitor to Twitter, has over 360 million monthly active users and is used by 25% of UK internet users. Founded by Stanford University students in 2011, Snapchat aims to empower younger users with a platform to create short-lived content. But is Snapchat for you? Here are some things you need to know.
TikTok is the most popular social media app
TikTok is one of the fastest growing apps in the world, with 200 million users in India. The number of users is increasing in Thailand, where one in seven people download the app. In the U.S., 96 million people downloaded the app as of early 2018. The Chinese version of the app, called Douyin, is number eight on the list. Douyin was launched by the parent company ByteDance, and it was only last year that the app was rolled out for a wider audience. Today, both TikTok and Douyin boast more than 600 million active users.
While Facebook and Instagram have surpassed TikTok in terms of monthly active users, they took six years to reach that level. TikTok is a hot trend in collaboration and creativity, and marketers are eager to tap into this new trend. According to a study by Cloudfare, the average TikTok user spends 52 minutes a day on the app. The numbers are staggering.
Instagram is a photo-sharing platform
As one of the most popular photo-sharing platforms on social networks, Instagram is expanding its features. In addition to giving users the ability to edit and share their images, Instagram is also expanding its features for video. The new features include full-screen videos, augmented reality face filters, stickers, and text and emojis. The app also recently launched a full-screen video feature, called “Reels.” In addition, creators can also add a vignette effect, as well as manually tilt the photo.
The popularity of Instagram stems largely from the photographers who created the app. But while Instagram has experienced a number of setbacks, such as freebooting, the loss of chronological feeds, and fiddly formats, it remains a great photo-sharing platform. Users appreciate the platform for its ease of use and the ability to edit their photos directly within the app. Despite these drawbacks, Instagram continues to make changes to its platform to keep up with the changing social media landscape.
Snapchat is a voice chat alternative to Twitter’s traditional tweets
The Twitter app recently introduced a voice-tweeting option. Instead of tweeting text messages, you can record your voice and send it to people you follow. The messages will play in a window at the bottom of your screen. You can listen to the tweet while scrolling through your feed. You cannot reply to the voice tweets, though, so you must reply to other tweets with traditional methods.
In addition to traditional tweets, Snapchat supports voice and video chat. You can send your contacts 10-second recordings, or call them up to begin a live voice or video chat. Once you start chatting, you can also add emojis to your messages, and use the travel mode to save data. With Snapchat’s voice and video chat options, you can save your precious time by staying in touch with people.
Reddit is a voice chat alternative to Twitter’s traditional tweets
While it hasn’t formally launched, Reddit has been closely monitoring audio social sites like Clubhouse and considering a similar feature. The social network is currently testing out a voice chat feature that has a Clubhouse feel and a larger avatar for both the utterer and the listener. Users will be able to join audio chats and comment on other people’s posts as they listen to them.
Unlike Twitter, which relies on traditional tweets, Reddit offers voice chat sessions where participants raise their hands. Reddit Talk puts the speaker at the top of the screen while listeners are placed underneath. Users can react to a conversation by using emojis or raising their hands and speaking. Unlike traditional tweets, you can also ban or mute someone.
Tumblr is a micro-blogging platform
Tumblr is a social networking app that allows users to post short pieces of content called “thumbs.” These posts are shared and re-shared amongst users. Like Twitter, Tumblr allows you to re-blog other people’s posts. Popular content can even go viral. There are categories for everything from sports to illustration and food. Because Tumblr is so easy to use, you can easily customize and design your own Tumblr blog.
Tumblr is an excellent choice for creative minds who want to share their thoughts with the world. Although the content tends toward visuals, many users also post written blog posts. The character limit is only 150, which means you can post tens of thousands of words. It’s important to note, however, that Tumblr is primarily a micro-blogging platform, and most users will use it to share pictures. You can also upload your own domain and move your Tumblr on your own.
Facebook allows you to promote your business
One of the most effective ways to advertise your business on Facebook is to create a business page and post content frequently. The more often you share content on your Facebook page, the more likely you are to get paying customers. Similarly, if you post generic content, your posts will not reach your target audience. It is much better to have 50 likes but five sales than to have 2,000 likes but no sales. Instead, focus on content that connects with your target audience. Then, make sure your business location is accurate.
When creating a business page, remember that you should always maintain a separate profile from your personal one. By doing this, you will be able to focus your content around your business while keeping your personal profile in good standing. After all, the content you publish on your personal page will be visible to your friends and followers. Remember to follow Facebook’s terms of service. Once you know how to post on Facebook, you can begin promoting your business.