When is the Best Time to Post on Instagram? Let’s Look at the Trends

Want More Real Instagram Followers?

Understanding when the ideal time to post on Instagram can aid in increasing the audience’s reach as well as engagement. If you believe that you’re making outstanding content — engaging as well as relevant for your intended audience, interesting, captivating and visually pleasinghowever, your posts have low, or the same level of engagement, the thing your content strategy might lack is a good timing.

There are a variety of methods of determining the most appropriate time to publish on Instagram. They usually require some time, effort, as well as mistakes and trials. Be aware that when you have a great time, you get amazing chances to engage! We’ve put together this complete tutorial to assist you determine the most effective Instagram timings for posting for your company, no matter what your field of work.

A man is looking at a grid of calendars on a tablet, and analyzing the ideal time to upload photos to Instagram.

Table of Contents

  1. The Best Times to Post on Instagram: Practical Considerations
  2. The most effective times to upload on Instagram for every working day
  3. Best Time to Post on Instagram by Industry
  4. When is the Best Time to Post on Instagram Stories?
  5. Figure Out the Best Time for Content Posting Through Trial and Error
  6. Final Thoughts: Perfect Timing is Key to Optimized Content Engagement

The Best Times to Post on Instagram: Practical Considerations

The best time to publish on Instagram will be determined by who the intended group is, and this could differ based on the location they are from as well as their time zone or even their age. Knowing your audience’s preferences will assist you in narrowing down the best times to post content updates to increase the chance of reaching not just the right individuals, but also the greatest amount of users.

You might not be aware of the schedule of your audience’s day but you should have an understanding of the main activities they participate in. For instance, if your target audience are college/university students, their general engagement has been found to be at its highest on Tuesdays and Friday, between 10:00 a.m. until 3:00 p.m and even up to 22:00 p.m. on weekends.

The addition of other factors, like time zones, will assist you in determining the most effective timing to reach your viewers with your content.

The most effective times to upload on Instagram for every Monday

According to the analysis of Later’s more than 35 million Instagram posts across the globe The best timing to publish to Instagram (in the local hour) is at 6:00 a.m. With weekends typically being a time of relaxation for the majority of the population Also, they found that Sunday and Saturday are the most popular days to publish Instagram content. Posts that are released at 6 a.m. in the Sunday morning have the most engagement.

Then, we discovered that the most difficult timings to share content on Instagram are on Wednesdays between 10:00 a.m. until 4:00 p.m. as well as the Thursdays that fall between 9:00 p.m. until 11:00 p.m.

Here’s a breakdown of the most effective time to upload on Instagram every day.

Monday: 5:00 a.m.

Tuesday: 6:00 a.m.

Wednesday: 6:00 a.m.

Thursday: 5:00 a.m.

Friday: 6:00 a.m.

Saturday: 6:00 a.m.

Sunday: 6:00 a.m.

three men seated in front of a whiteboard talking about their Instagram content scheduling strategy.

Best Time to Post on Instagram on Friday

It is recommended to set an appointment for the most optimal times to publish to Instagram on Fridays since it is the second most popular day of the week to publish content. Engagement is at its highest between 7:15 a.m. until 5 p.m. The high activity during the hours between 10:45 a.m. until 12:00 noon. The users are active until midnight and until 5 a.m. however the engagement levels are lowest at these times of the day.

Be aware the fact that this information is generally applicable across different industries. Follow this article for a list of the best time for content publishing according to industry. Be sure to conduct your own due diligence also as conduct your own market research.

Best Time to Post on Instagram on Saturday

The most effective timings to share on Instagram increased for 2021 because of restrictions on movement related to pandemics. The engagement not only became more intense, but the higher engagement also lasts for longer durations.

As compared to weekdays there’s less engagement on Saturdays. The rate of engagement increases around the hours of 6:00 a.m. and 8:15 a.m. The peak hours begin from 9:00 a.m. until 12:00 noon. This is the ideal time to post on Instagram on a Saturday. After that, engagement starts to show a slow decline between around 1:00 p.m. until 6 p.m. The time period that are between 11:15 p.m. and 6 a.m. the following day are the most engaged.

Even even if engagement is low on weekends, it could still be beneficial to create content since the competition is lower.

The results of Later's study, however, are in direct contradiction to the belief that the most effective time to reach your people is when they're engaged on Instagram. There are numerous variables that play into the equation But the results from Later's study show that Instagram's new algorithm is in line with the logic of the phrase, "The early bird gets the worm."

The worst time to post content on Instagram

The results of Later’s study, however, are in direct contradiction to the belief that the most effective time to reach your people is when they’re engaged on Instagram. There are numerous variables that play into the equation But the results from Later’s study show that Instagram’s new algorithm is in line with the logic of the phrase, “The early bird gets the worm.”

Simply simply put the earlier you make your post during the day, in a time when competition is low and the less competition is present, the greater chances the post is the first posts to be read by users on your first IG scroll of the day. This seems to be valid even if the post is only an hour old, regardless of when your intended audience is the engaged on the platform.

These are some of the best times not to post posts on Instagram.

Monday: 2:00 p.m.

Tuesday: 1:00 p.m.

Wednesday: 10:00 a.m.

Thursday: 11:00 p.m.

Friday: 9:00 a.m.

Saturday: 8:00 p.m.

Sunday: 4:00 p.m.

This will give you an understanding of how to create your calendar of content. Remember that the specific audience you are targeting will determine the ideal time to post your content on Instagram.

Do you want to publish your article based on the recommendations of Later or the app activity of your audience? Try both. It’s the best strategy.

The person who holds the calendar for January is responsible to use for Instagram content schedule.

Best Time to Post on Instagram by Industry

The ideal time to post on Instagram is also dependent on the industry. Based on Sprout Social’s study, the most effective timings to plan the Instagram post for each industry are:

Industry Best time to post Best Day/ Most Consistent Engagement Worst Day Lowest Engagement
Retail Wednesday 3 pm & Friday 11 am – 12 pm Wednesday Sunday Late-night & early mornings
Media Friday 9 am Wednesday, Thursday, and Friday 8 am-5 pm Saturday & Sunday
Tech Wednesday 10-11 am, Friday 7-10 am, and Saturday 7-11 am Wednesday 6 am or 9 am Sunday Other days
Non-profit Wednesday 2 pm Wednesday    1-4 pm Saturday & Sunday Other days
Education Friday 10 am Wednesday & Friday mid-morning; Saturday 6-8 pm Sunday Other days
Healthcare Tuesday 8 am Weekdays          9 am-3 pm Saturday & Sunday Other days
Professional services Any day between 9 am and 10 pm Tuesday, Wednesday, & Friday Saturday & Sunday Other days
Food & Beverage Noon of Wednesday, Thursday, Friday, & Saturday Friday Saturday & Sunday Other days
Travel & Tourism Tuesday, Wednesday, & Friday 9-10 am & 11 am – 1 pm Other days

When is the Best Time to Post on Instagram Stories?

Instagram Stories are watched by more than 500 million users each day. Therefore, it is essential to determine the optimal moment to share an Instagram story in order to take advantage of the huge potential for reach this feature has. In the same way it is not necessary to restrict your scheduling to the most optimal times for your intended viewers since stories can last for all day. Even if you release an article after the optimal timing for publication, your viewers is likely to be able to see it when they visit the internet.

The best time to publish an Instagram story is from 9:00 a.m. between 9:00 a.m. and 4:00 p.m. on weekdays. The most popular times to publish stories are between the time of 6:00 a.m. or after 9:15 p.m.

Make sure to add your most-read Stories to the Story Highlights so they can be seen by your viewers even after they’ve expired. You might also want to activate the auto-archive feature of your Stories auto-archive feature in order to keep access to the stories.

A person snapping a picture of the sunset on a smartphones to upload it the photo on Instagram Stories.

Figure Out the Best Time for Content Posting Through Trial and Error

Understanding the ideal time when to upload content on Instagram every day depending on the industry and for each region, you can begin formulating the perfect time to publish to reach the people you want to reach by making a couple of trials and errors.

The analytics on Instagram will be used by tools to gain data on your users’ behavior especially when they’re the most actively using the app. Note this: Instagram Insights are available only to businesses’ profiles and Instagram Creator profiles. A profile that is a creator has the additional benefit of accessing the Instagram Creator Studio dashboard, which offers additional information about your audience including information on the time you have followers online.

Plan your posts according to the best time for posting on Instagram like we mentioned earlier and then utilize Instagram Insights to see when your posts receive the most engagement. Examine your findings and adjust your content calendar accordingly and then verifying if you receive the same results or similar ones. It is also possible to plan the same content in different times to test the results.

Computer monitor shows Instagram Analytics page that displays the most effective times to post on Instagram.

Final Thoughts: Perfect Timing is Key to Optimized Content Engagement

The ability to create amazing content is only one part of the equation to Instagram success. The second half is timing. Your content needs to reach not just the correct people, but the greatest quantity of your intended audience each time you post.

When you know the ideal times to post content on Instagram all over the world as well as for your specific business, and also specific to your location You should be able to plan a content calendar that covers the most important points. By carefully planning your trial and trial and error, you’ll be able to identify the exact times of certain times of the week, and the most effective days of the week on which to publish your content to receive the maximum reach and engage.

Hands of a woman typing on laptop.

Another way to increase your organic reach is to partner with a reputable growth company like Path Social. Path Social uses proprietary AI targeting algorithms to identify genuine people looking for content similar to what that you already provide, and you can rest assured that the new followers you’ll acquire will be more likely of engaging in a quality manner. Path Social also has an internal team of experts who take charge of organic content promotion. Get started on growing your Instagram and getting followers now!

Author: Seana

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